Jan 18

I’ll be at the Guelph Organic Conference – Feb 1

I’m in a panel discussion of the meat industry on Saturday morning at the Guelph Organic Conference.

2A What’s in the meat? : [HOT BUTTON] a speaker panel led by Hélène St-Jacques, with Martin DeGroot & Harry Stoddart
Target Audience: consumers, retailers, organic farmers, non-organic farmers, media, distributors – all those who want a frank discussion about claims in the market-place and whether these stand up to scrutiny.
Martin De Groot, Mapleton’s Organic, needs little introduction. With a large organic dairy farm just up northwest of Guelph, this farm is at one and the same time, a processor, a retailer & retail outlet, a manufacturer, an exporter, an innovator (robotic milking). At the Guelph Expo, they also have the busiest booth in the show. Eating organic ice cream cones in February? Yes ! The line-up goes around the block. There’s a limited # of Mapleton ice cream coupons floating around the show. Maybe you can get one.
Harry Stoddart, the 2nd panelist brings a wealth of experience, controversy, inspiration and revelation.
Recently on Oct. 21/13, Harry Stoddart, certified organic farmer, launched his controversial first book, Real Dirt: An Ex-industrial Farmer’s Guide to Sustainable Eating; (Iguana Books) at http://realdirt.ca/ – also The Cookbook Store – www.cook-book.com
At a recent public gathering, he explained, how individuals could: become a better informed consumer, prepared to have a positive influence on the food system; learn about the consequences of modern agriculture, and discover a sustainable future; taste true grass-fed beef and local organic wine from Southbrook Vineyards; connect with a community of food activists.
Real Dirt exposes the truth about farming strategies used in Canada and around the world by explaining the “whys” and “hows” of GMOs, resistance-building doses of antibiotics, pesticides, and confinement animal housing. Stoddart outlines the environmental costs and benefits of all forms of agriculture, including a pointed critique of the organic production of many annual crops. He tackles food industry problems, delving into the science and economic issues surrounding sustainable farming. Ultimately, he educates and then challenges consumers to choose a sustainable future for food production.
Moderator and originator of this idea: Hélène St.Jacques, President of Informa is a market research expert with deep roots in the local food movement (Community Chair, Toronto Food Policy Council and long term board member of FoodShare Toronto), solid waste reduction (recycling, green bin organics) and social marketing/behaviour change campaigns.

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